Faq

Sales

Questions

Facebook ads are powerful because they allow precise targeting based on demographics, interests, behaviors, and even custom audiences. This means your ads reach people who are most likely to engage with your business. Whether you’re looking to boost brand awareness, drive website traffic, or generate leads, Facebook’s advanced algorithms optimize your ad delivery for maximum ROI. Plus, with detailed analytics, you can track performance and adjust strategies in real-time.

The budget for effective Facebook ads can vary depending on your goals, audience size, and industry. However, even with a modest budget of $5–$20 per day, businesses can start seeing results. The key is not just how much you spend, but how strategically you spend it. We focus on optimizing ad creatives, targeting the right audience, and using A/B testing to maximize every dollar. As your campaigns perform well, scaling the budget becomes more efficient and cost-effective.

We measure success based on key performance indicators (KPIs) aligned with your business goals. These can include metrics like reach, engagement, click-through rate (CTR), conversion rate, and return on ad spend (ROAS). We use Facebook’s Ads Manager and advanced analytics tools to track these metrics in real-time, allowing us to fine-tune campaigns for optimal performance. Our focus isn’t just on vanity metrics—it’s about driving real, measurable results that impact your bottom line.

The frequency of updates depends on campaign performance and objectives. Typically, we monitor ads closely and refresh creatives every 2–4 weeks to prevent ad fatigue, especially for audiences who see your ads frequently. We also run A/B tests to identify what resonates best with your audience. If an ad is performing exceptionally well, we’ll keep it running longer while still introducing fresh variations to maintain engagement. Regular analysis ensures your campaigns stay effective and relevant.

Depending on your niche or industry results (leads, purchases) begin to show up within the first week.

Technical

Questions

Facebook Pixel is a piece of tracking code that you install on your website to monitor user actions (e.g., page views, purchases, form submissions). It allows you to:
✅ Track conversions from your ads
✅ Retarget visitors who interacted with your site
✅ Optimize ads for specific actions (like purchases or leads)
✅ Build lookalike audiences based on real customer behavior

Without the Pixel, Facebook won’t have enough data to optimize your campaigns effectively, leading to lower performance and wasted ad spend.

  • Yes, a Facebook page is required to run ads. If you don’t have one, we can guide you through the setup process. While having an Instagram page is optional, it is recommended for better reach. If you don’t have one, we can still run ads on Instagram using your Facebook page.

When you launch a new ad or make a major edit, Facebook enters a learning phase, where the algorithm gathers data on what works best. During this time:

  • Ad performance may fluctuate
  • Costs per result can be higher
  • The system needs around 50 optimization events (e.g., purchases, clicks) before stabilizing

We recommend avoiding frequent changes during this phase to let the algorithm optimize properly.

ROAS varies by industry, but a general benchmark:
✅ E-commerce: 3x–5x (meaning $3–$5 revenue per $1 spent)
✅ Lead Generation: 2x–4x (varies based on lifetime value of a customer)
✅ Local Businesses: 4x–10x (depending on service pricing and repeat customers)

A good ROAS depends on your profit margins, product price, and customer lifetime value, so we tailor our strategy accordingly.

Facebook has strict ad policies that can cause rejections. Common reasons include:
🚫 Too much text in images (avoid overloading graphics with text)
🚫 Prohibited content (claims about personal attributes, misleading statements)
🚫 Before-and-after photos (often flagged in health/beauty ads)
🚫 Restricted industries (finance, healthcare, alcohol, etc., require compliance)

We ensure all ads follow Facebook’s Ad Guidelines, and if an ad gets rejected unfairly, we can appeal the decision.

Onboarding

Questions

  • The first step is a strategy call to understand your business goals, target audience, and current marketing efforts. We’ll assess whether you have existing ad creatives, a Facebook and Instagram page, and access to Business Manager. Based on this, we’ll outline the next steps for a seamless campaign setup.

  • Yes, a Facebook page is required to run ads. If you don’t have one, we can guide you through the setup process or help you create either of them. While having an Instagram page is optional, it is recommended for better reach. If you don’t have one, we can still run ads on Instagram using your Facebook page.

  • If you don’t have existing creatives, our team can design high-quality images and videos that align with your brand. If you prefer to use your own assets, we’ll optimize them for the best ad performance.

  • We require partner access to your Business Manager, including your Facebook Page, Ad Account, and Pixel (if available). We will provide step-by-step instructions to grant secure access without sharing login credentials.

  • Once access is granted and creatives are finalized, we’ll set up your campaigns, configure targeting, and launch your ads. We continuously monitor performance, making data-driven adjustments to maximize your return on ad spend (ROAS). You’ll receive regular updates and reports to track progress.

Billing

Questions

Facebook charges you based on your chosen bidding strategy and billing threshold:
✅ Cost-per-click (CPC) – You pay when someone clicks on your ad.
✅ Cost-per-thousand impressions (CPM) – You pay for every 1,000 views.
✅ Cost-per-result (e.g., leads, purchases) – You pay for specific actions.

Billing occurs either when you reach your threshold (e.g., $25, $100, $500) or at the end of your billing cycle (typically monthly).

Facebook allows you to set your budget in two ways:
💰 Daily Budget – The average amount you want to spend per day.
💰 Lifetime Budget – A total amount to be spent over a campaign’s duration.

The minimum spend varies by objective (e.g., $1/day for engagement, $5/day for conversions). We recommend at least $20–$50/day for effective results, but we optimize based on your goals.

Facebook may slightly exceed your daily budget (by up to 25%) on high-performing days to optimize results. However, it balances out over a month, ensuring you don’t exceed your monthly or lifetime budget.

If you see unexpected charges, we review your billing settings, ad scheduling, and campaign limits to ensure control over your spending.

Yes, Facebook charges based on impressions or clicks, not guaranteed results. If your ad is live and getting views (CPM) or clicks (CPC), you will be billed—even if conversions are low.

To maximize your ROI, we:
✅ Continuously optimize targeting and creatives.
✅ A/B test different ad variations.
✅ Adjust bidding strategies for better cost efficiency.

Facebook does not offer refunds for underperforming ads since charges are based on delivery (impressions or clicks), not results. However, refunds are possible for billing errors, policy violations, or system issues.

If an ad is underperforming, we pause, analyze, and optimize instead of waiting for losses. We focus on data-driven adjustments to improve performance and maximize your ad spend.

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